The BrewDog Backlash, a Lesson in Leadership

Revealing the Truth About Teamwork

Bursting the bubble.
Sorry?
Putting people to the test as to whether they can walk the talk.
OK, I think I get where you’re going…
What I mean is that, in general, people overestimate their skill sets, and in particular, their soft skills, their capacity to solve problems, communicate, collaborate, take risks and execute iterative plans.
In truth, most senior executives have climbed the ladder without having any of these power skills tested, or even measured. It is the sport of thing that is paid lip service in executive training courses and the like; a sort of business person’s technique to improve their bedside manner… you know, when doctors have to be provided feedback on how to treat patients as human beings and not objects. Lo and behold, they have even discovered that if Doctors improve their bedside manner, patients recover quicker and treatments seem more effective (look it up!).
Anyway, that’s by-the-by; maybe the idea is that if business leaders raised the scale of how they treat their people, then productivity and sales would grow?

Because, as BrewDog discovered not too long ago, dropping salaries below the living wages to support your flagging business model does not go down well with the staff or your customers, who vote with their feet.

Sarah Butler and Rob Davies for theguardian.com